Our mission is to help clients live their best life by simplifying the financial world around them.Your Financial decisions. Simplified. Our Promise to YouTrustAs our client's trusted advisor, we strive to be the first call in times of need.IntegrityWe strive to have ever more congruence between our words and deeds, and to deliver genuine value to those whom we serve.ConfidentialityWe protect our client's privacy both in conversation as well as security of your information.CompetenceOur dedication to competence requires not only lifelong learning, but also that we continually assess our ability to appropriately and effectively address the needs of those we serve.IndependenceWe have no proprietary products, therefore, we have the freedom to choose the strategies that are most appropriate for your needs.SimplicityIn general, we believe the simpler the better -- for us and our clients.TransparencyWe put our fees, the value of our services, and our conflicts of interest out in the forefront, so the client can make an informed decision.CommunicationWe are honest and direct about both the economy and our client's financial picture. We strive to communicate with clients on their level of financial understanding. Our Ideal ClientSuccessfulThey are proud of the success they have achieved.PassionateThey are passionate about achieving their goals.DelegatorsThey appreciate and are willing to follow the advice of an expert and they value our work together.PrioritizeThey focus more on the things they can control and less on the things they can't control.TruthThey want to hear the truth from us regarding their financial situation.CommunicationThey are as direct with us as we are with them.MeetingsThey value our time together and are willing to meet with us at least once per year.